Urban Barbershop in Winter Garden has built a loyal following through exceptional service and a relaxed, welcoming atmosphere. But as walk-in traffic grew, owner Jonathan Rodriguez needed a better way to manage the flow. In this interview, he shares how EnRoute helped transform their guest experience.
Urban Barbershop in Winter Garden has built its reputation on more than sharp fades and clean line-ups — it’s a community hub where both barbers and guests feel at home. But as the shop grew, so did the challenge of managing its mixed flow of walk-ins and appointments.
Owner Jonathan Rodriguez, a barber of more than 11 years with two thriving locations, knew the traditional paper waitlist wasn’t keeping up. Guests weren’t sure where they stood in line. Barbers had to step away from clients just to check who was next. And during busy periods, the front desk could become a bottleneck that disrupted service.
Jonathan recognized the strain it created. It wasn’t just inefficient — it was pulling focus away from what mattered most: delivering great cuts and creating a positive guest experience.
A Better Way to Manage the Queue
When Jonathan implemented EnRoute, things changed quickly. The system gave guests the ability to join the line remotely or on-site, eliminated the guesswork for barbers, and brought clarity to a process that had long been a pain point.
Guests immediately responded to the transparency. They loved seeing exactly where they were in line — a small feature that created big improvements in comfort, confidence, and overall satisfaction.
Barbers felt the impact as well. With waitlist information displayed clearly on screens, they no longer needed to interrupt their work to find the next guest. Each haircut flowed into the next, creating more productive days and higher earning potential for the team.
Jonathan recalls a moment early on when he glanced at the screen and saw seven walk-ins waiting. Instead of feeling overwhelmed, he felt relief — the system was doing exactly what it was designed to do, and the shop was running smoothly.
A Seamless Experience for Every Guest
For Urban Barbershop, EnRoute didn’t just fix a line-management issue. It reinforced the atmosphere Jonathan had always envisioned: a shop where guests feel welcomed, informed, and respected — and where barbers can focus fully on their craft.
The technology didn’t replace the human side of the business. It elevated it.
The Outcome
Since adopting EnRoute, Urban Barbershop has seen:
More productive barbers who can stay focused on clients
Happier guests who appreciate seeing their place in line
Smoother operations without front-desk bottlenecks
Increased walk-in engagement, even from customers who prefer not to book appointments
For Jonathan, the decision has become an easy recommendation to other shop owners: simplify the process for guests, empower your team, and remove the friction wherever possible.
Urban Barbershop’s experience shows that even small operational improvements can have a big impact — especially when they make every visit feel a little more effortless.
Speaker: Jonathan Rodriguez, Owner, Urban Barbershop
Please introduce yourself and tell us about your business challenges before using EnRoute.
Jonathan Rodriguez: My name is Jonathan Rodriguez. I've been a barber for 11 years and I have two locations. My barbershop takes appointments but we still get a lot of walk ins we try the paper waitlist but it doesn't work because it gives a lot of problems for the barbers and the customers because as a barber we, we don't know who's next. And the second thing is that we gotta go basically to the front to see who is next. So I would say is a problem. So we change it.
What impact has EnRoute had on your business?
Jonathan Rodriguez: Customers love to see their self in place in line. Customer can join the queue from home. Barbers easily see who's next on TV. And let me tell you something. One day I looked up and saw seven walk saw seven walk-ins That's when I knew that this was working.
Please describe your experience with EnRoute and our support staff.
Jonathan Rodriguez: Mike and his team always there for me. The EnRoute system is easy to use Just a few clicks and you're done. It just makes it easy for customers to check in, get their name called and let me tell you something ready for the haircut.
Would you recommend EnRoute?
Jonathan Rodriguez: Yes, I truly recommend EnRoute Yes, I truly recommend EnRoute In fact, the other day I was talking with a friend and I told him, hey, you gotta make it easy for your customers. It is no brainer, no headache, you know who's next. And I told him, hey, just contact Mike. That's it.
Any other personal insights to share?
Jonathan Rodriguez: Ok. Some people don't make appointments, they don't like to do it. They don't have time to make it just, is easy. Just check in on the website or in person. Barbers are more productive and they make more money. Everybody's happy.
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