For barber Silver Martinez, keeping the day running smoothly is just as important as delivering a great cut. As more clients began reaching out about wait times and availability, he needed a better way to keep everyone informed. In this interview, he explains how EnRoute made the entire experience easier for both him and his clients.
Silver Martinez has built his reputation on more than great haircuts — he’s known for creating an easy, welcoming experience for his clients. But as his clientele grew, managing arrivals, wait times, and communication started taking more energy than it should. Silver wanted a way to stay focused on his craft while giving guests a more predictable, stress-free visit.
When he discovered EnRoute, everything began to click into place.
The Challenge
Like many barbers, Silver often found himself juggling walk-ins, messages, and unexpected delays. Clients wanted to know when they could come in, how long the wait was, or whether he was available — but answering these questions mid-service was disruptive.
It created a difficult balance: staying present with the client in the chair while keeping communication clear for everyone else.
Silver wanted something better — a system that could:
Keep guests informed
Reduce interruptions
Create smoother, more predictable days
Maintain his friendly, approachable service style
The Solution
After implementing EnRoute, Silver noticed the difference immediately. Clients could now join the queue online, see their place in line, and wait from home or on the go. There was no guesswork, no back-and-forth messaging, and no pressure on Silver to manage the flow manually.
EnRoute gave him exactly what he needed: a simple, streamlined tool that helped both him and his clients feel more at ease.
The Impact
With EnRoute in place, Silver found himself with:
More control over his schedule
Fewer interruptions during haircuts
Better communication with clients
A calmer, more predictable workday
Clients appreciated the ability to check in online and show up when it was their turn — not long before, and certainly not too late. The experience became smoother for everyone involved.
Silver describes it simply: it just makes everything easier.
Why It Matters
For independent barbers and small shops, creating a frictionless experience can be a key differentiator. EnRoute allowed Silver to maintain the personal connection his clients love while eliminating the operational stress behind the scenes.
The result is a cleaner, more professional guest flow that still feels personal — a combination that keeps clients coming back.
Speakers: Silvestre Martinez, Owner, Sly Barbershop
Hi, my name is Silvestre Martinez. I've been a barber for over 25 years. I have worked in so many barbershops in different states. And the barbershop is always full with people walking in, people want appointments, people just don't like to wait. And now I own my barbershop and I still have a lot of walk-ins and I do appointments too.
I wanted EnRoute from day one of my shop because I want the customers to see how many people are in line before they come to the shop. I want the people to walk into the shop and see for themselves how many people is waiting. I want other people to have a clear idea how long they have to wait.
The EnRoute team is very responsive. They are very friendly. They take the calls when you call and they solve the problem when you have because things happen sometimes the internet goes out you don't even know what to do. Maybe they give you the password and you don't you can find it and you need to call. You don't have to go through a machine or anything. You go, you speak to them and they fix your problem. The system is very easy to use. It's easy for customers. It's easy for the barbers over here. And EnRoute even helped me to to get my domain and set up my website. It's hard to find people like that. It's like having a friend working with.
I definitely recommend EnRoute. This is the best for a business that takes walk-ins in my opinion because after investing so much money in marketing, after building a website, what is the point to have a customer walk into your shop and not have have that organized? So a lot of people ask me when I have them in the chair, Well that's a really cool system. I went to other shops and I walked in and nobody even talked to me. I didn't even know what to do. And then I walked in, walked in over here and I signed in and you take care of me and I, I feel, I feel really good. This is, this is really good.
During COVID we had a big problem for the walk-ins because people had to wait outside they had to sign in the paper, put the phone number they had no idea how long they had to wait. They had no idea who's gonna cut their hair. They just wait outside restaurants, barber shops. A lot of places have had a big problem and technology is here to help to organize that problem. And in my opinion, This is the best to have in any shop.
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